West Elm x Debra Folz
Bedroom Collection, released Winter 2019
Debra Folz Design, Assistant Designer
This collaboration with West Elm was a great opportunity for us to explore signature sculptural details typical of Debra’s style, while incorporating them into a mass-produced line that aligned with West Elm’s market. As we typically produce local to New England with small shops in a hand-on process, working with West Elm allowed us to open up our production to methods previously outside our scope, as well as reach a lower price point in the market. Despite the change in production methods, Debra’s vision focused on giving a high-end feeling to each piece in the collection, by allowing the material qualities to show up in beautiful and unexpected ways.
The collection consisted of a coffee table, side table, nightstand, three dressers of varying sizes, and a hanging mirror.
As the Assistant Designer, I worked with Deb to model prototypes and produce renderings, while working back and forth with the West Elm design team though conceptualization, prototyping, and production.
Coffee Table Detail
Hardware Detail
Mirror Detail